Facebook is currently the flagship in Social Media Marketing domain. Nearly 78% to 92% Online Marketers, are utilizing Facebook’s half a billion users and thousands of online communities to choose from to showcase their products, services and websites. As you are well aware of Facebook’s numbers, this has brought immense potential customers much closer to us Marketers.
This post is dedicated to all those who still scratching their heads and asking me, “How to utilize this power?” If your aim is fixed and you are willing to give in whatever it takes then this will take you a long way in developing relationships with fellow users and in positioning your business. I see Facebook as a portal that’s not just restricted to creating your profile, there is much more to marketing on Facebook.
In short, the key to success is “Don’t be a brand, but be a community, in which your fans(users) love to associate themselves with”.
1. Facebook Profile: The very first step that we need to do is creating a profile for yourself or your business. REMEMBER: you are establishing your identity. You profile lets you interact with people on a personal note, more so if it’s a local business involved with a local product.
2. Add Friends: Next, add new friends according to your niche every day. Make sure you don’t add more than 25 – 30 people a day as excessive adding can get your profile removed from Facebook, you obviously don’t want that to happen.
3. The Wall: Facebook has an awesome feature known as “Wall”. This is your main platform to interact with Facebook users. Post messages, update your Friends on your wall and also comment on members’ activities. REMEMBER: to make your comments “relevant”.
4. Photo Albums and Videos: Showcase your products, service here. Photos and videos offer a great way to let many people know about your work.
5. Fan Pages: Keeping your fans engaged is the key. Facebook Pages, also known as Fan Pages, are designed for businesses, brands, companies, products and celebrities. It enables public figures, organizations and other entities to create an authentic and public presence on Facebook. You can encourage users to become fans of your page and share information with them by uploading pictures, videos, status updates, hosting discussions and displaying wall posts. Posting your page url on your Friends’ wall, increases visibility.
This post is dedicated to all those who still scratching their heads and asking me, “How to utilize this power?” If your aim is fixed and you are willing to give in whatever it takes then this will take you a long way in developing relationships with fellow users and in positioning your business. I see Facebook as a portal that’s not just restricted to creating your profile, there is much more to marketing on Facebook.
In short, the key to success is “Don’t be a brand, but be a community, in which your fans(users) love to associate themselves with”.
1. Facebook Profile: The very first step that we need to do is creating a profile for yourself or your business. REMEMBER: you are establishing your identity. You profile lets you interact with people on a personal note, more so if it’s a local business involved with a local product.
2. Add Friends: Next, add new friends according to your niche every day. Make sure you don’t add more than 25 – 30 people a day as excessive adding can get your profile removed from Facebook, you obviously don’t want that to happen.
3. The Wall: Facebook has an awesome feature known as “Wall”. This is your main platform to interact with Facebook users. Post messages, update your Friends on your wall and also comment on members’ activities. REMEMBER: to make your comments “relevant”.
4. Photo Albums and Videos: Showcase your products, service here. Photos and videos offer a great way to let many people know about your work.
5. Fan Pages: Keeping your fans engaged is the key. Facebook Pages, also known as Fan Pages, are designed for businesses, brands, companies, products and celebrities. It enables public figures, organizations and other entities to create an authentic and public presence on Facebook. You can encourage users to become fans of your page and share information with them by uploading pictures, videos, status updates, hosting discussions and displaying wall posts. Posting your page url on your Friends’ wall, increases visibility.
