The Internet has grown itself into a multi-platform user base. By most people's opinions, the world wide web is still in its ‘young’ stage. Although I don’t agree to it, cause the amount of mature content is greater than the ones really helpful. New technologies involving reasearch and developments are appearing at an extraordinary rate. The changes mostly seen are in existing technologies. Thus as technologies around us keep changing, so does the terminology used to describe them keep updating.
Search Engine Marketing
Search Engine Marketing(SEM) is in itself a broad term. SEM can be done to utilize the technology of search engines with the goal of promoting a web site and increasing its traffic, its "stickiness," and, in the case of sites that promote a business (or are a business), increase profits. SEO, therefore, would be a subset of SEM.
Search Engine Marketing can be broadly classified as –
Pay-Per-Click (PPC) Advertising
PPC ads are currently the best revenue earner for a webmaster and the best advertising medium for an advertiser. Nowadays, PPC ad campaigns are not limited to just 'text-ads' they have expanded their reach to image or banner ads as well. PPC advertising campaigns are completely controlled by the advertiser or the digital ad agency. The PPC ads work on a simple model where you decide which keywords you're targeting, this should pull up your ads, the ad copy is written, and finally the advertiser decides on how much the payment per click should be.
Traditional Sponsored Ads
Traditional ads usually involve placing paid advertising contents or links on the search engine result pages (SERPs) for better and more accurate exposure. Normally, these sponsored ads appear based on the keywords entered into the search engines for searching purposes. The advertiser is charged based on the number of impressions, i.e. appearances, of the ad in that SERP(s). In other words, it might be a loss for you cause you're paying even if the ad sends anyone to your web site or not.
Search Engine Marketing
Search Engine Marketing(SEM) is in itself a broad term. SEM can be done to utilize the technology of search engines with the goal of promoting a web site and increasing its traffic, its "stickiness," and, in the case of sites that promote a business (or are a business), increase profits. SEO, therefore, would be a subset of SEM.
Search Engine Marketing can be broadly classified as –
Pay-Per-Click (PPC) Advertising
PPC ads are currently the best revenue earner for a webmaster and the best advertising medium for an advertiser. Nowadays, PPC ad campaigns are not limited to just 'text-ads' they have expanded their reach to image or banner ads as well. PPC advertising campaigns are completely controlled by the advertiser or the digital ad agency. The PPC ads work on a simple model where you decide which keywords you're targeting, this should pull up your ads, the ad copy is written, and finally the advertiser decides on how much the payment per click should be.
Traditional Sponsored Ads
Traditional ads usually involve placing paid advertising contents or links on the search engine result pages (SERPs) for better and more accurate exposure. Normally, these sponsored ads appear based on the keywords entered into the search engines for searching purposes. The advertiser is charged based on the number of impressions, i.e. appearances, of the ad in that SERP(s). In other words, it might be a loss for you cause you're paying even if the ad sends anyone to your web site or not.
