Sony has appointed Grey to handle its 2011 global brand campaign for its Bravia TV range. Grey won the business after a contest, led out of Japan, against Saatchi & Saatchi, BBDO and Dentsu. Sony will continue its relationship with Anomaly, its European agency of record, but Grey will be responsible for a campaign that is expected to run in key markets across the world. Anomaly created a campaign for Bravia that broke in April and ran across Europe reports Campaign. This followed its successful pitch against the previous incumbent, Fallon -- which had created the "balls", "paint" and "PlayDoh" campaigns to support Bravia.
