Lithium Technologies, a provider of social customer relationship management services, announced on Tuesday that it has acquired Scout Labs, a provider of social media monitoring services.
According to their Webcast,
Scout Labs counts over 350 clients for its social media monitoring services, including Disney, Coca-Cola, Motorola, McDonalds, only to name a few. Whereas, Lithium's clients include Best Buy, Sony, AT&T, PayPal and Research in Motion, Lenovo.
Thus, we can very well imagine the Bond that has been created! :) Lithium also said that it will integrate Scout Labs' technology into its own platform while continuing to offer Scout Labs' services as a standalone product.
According to their Webcast,
"We are pleased to announce that Lithium Technologies has acquired Scout Labs! Separately, we have helped over 500 companies create successful customer communities and measure and manage social media. Together, we are building the first Social CRM platform that empowers companies to listen, engage, and act on their customers’ conversations across the entire social web.With completion of this deal, both the parties have now a strong base in the genre of 'Social Media'.
We’ve heard from our customers that to maximize the business value of the social web, they need a comprehensive picture of what their customers are saying and doing. Together we are dedicated to delivering measurable, actionable insight into the needs and wants of social customers, wherever they express them.But most of all, Lithium and Scout Labs are united by a belief that the social web is not just another source of customer support inquiries or another vehicle for canned marketing messages. When companies bring their advocates together in a customer network, they transform the way they do business – working together with customers to promote authentic interest through word of mouth, innovate on products, and deliver world-class support.That’s our vision for Social CRM. That’s why we’re so excited to come together."
Scout Labs counts over 350 clients for its social media monitoring services, including Disney, Coca-Cola, Motorola, McDonalds, only to name a few. Whereas, Lithium's clients include Best Buy, Sony, AT&T, PayPal and Research in Motion, Lenovo.
Thus, we can very well imagine the Bond that has been created! :) Lithium also said that it will integrate Scout Labs' technology into its own platform while continuing to offer Scout Labs' services as a standalone product.
